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Anthony Massaro

Edoc Ot Evol

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As 2016 draws to a close, the focus has been on adding intelligence to the platforms I’ve been building.

Rules Engines

A major addition this quarter has been a rules engine component. The idea is simple but powerful: allow business logic to be defined declaratively rather than coded imperatively. Users can create rules like “if X condition, then Y action” without touching code.

Building a rules engine that’s both powerful and intuitive is tricky. Too simple and it’s not useful; too complex and nobody can use it. Finding that balance has been the challenge.

Virtual Landing Pages

I’ve also started exploring dynamic landing page generation. The concept is to create landing pages on the fly based on various parameters - useful for marketing campaigns and A/B testing scenarios.

Year in Review

2016 has been heavily focused on C# and enterprise tooling. The kiosk platform, design tools, and rules engine all tie together into a cohesive ecosystem for building and deploying business applications. It’s been a year of building foundations.